Rich in Taste, Exquisite in style
For the fourth consecutive year, the most consumed Italian liquor in the world presents an exquisite limited edition, Disaronno Wears Etro, which bears the signature of the famous Italian fashion house. The luxury brand conquered the fashion world in 1968, becoming one of the most beloved Italian names in the industry that lends a new whimsical, original and colorful look to the unmistakable bottle with its square cap. The inspiration comes from the textile culture, passion and a long-lasting tie between the paisley design and the Etro family.
Veronica Etro, Creative director of the Womenswear collection, said, “Paisley, emblem of the Tree of Life, and the sinuous palmetto with its cashmere design from which the Etro tradition blooms; not only represents the Date Palm that provides food and shelter, but also serves as an iconographic link between the East and West through its cultural migrations, from Indian prints to Celtic embroidery. The new Disaronno Limited Edition bottle takes on the look and color of paisley, exploring traditional values tied to the art of design done by hand, like that of tattoos. Disaronno wears Etro in both the name of tradition and experimentation, in seeking out new and original solutions.”
The ICON project celebrates its fourth anniversary, and once again sees Disaronno paired with an Italian fashion brand. After its previous editions with Moschino, Versace and Cavalli, the project continues to support the charity Fashion for Development, sponsored by the United Nations. This year, ILLVA Saronno will donate part of the proceeds of sales to assist in providing a tangible contribution to the development of the numerous humanitarian efforts in Africa.
PREPARE THE PERFECT COCKTAIL FOR NEW YEARS
DISARONNO WEARS ETRO SOUR
2 parts DISARONNO
1 part lemon juice
1 part pineapple juice
Shake all ingredients with ice. Pour into a glass with ice. Fill with club soda. Garnish with a mint leaf.